10 years ago, the first farmer drive was born in Gironde. A project that consists of order farm products from local producers via an online site. Customers then collect the food on Friday from one of the six collection points available (Bordeaux Centre, Bordeaux Chartrons, Lormont, Eysines, Gradignan or Rimons). 10 years, therefore, which have allowed the 39 producers who participate in the drive to get closer to their customers. Olivier de la Taillade has been involved in the farmer drive since the beginning of the adventure, with the Ciron farm in Lot et Garonne: “You had to believe in it at the start, to play the game, because there were ups and downs. Sometimes there weren’t really big orders. And then little by little, it took. There was the confinement period when it exploded, we couldn’t follow“. Now the machine is launched and customers are loyal.
During the confinement there were up to 900 orders per week. It was five times more than the usual number.