the fall of a retail empire?

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Video length: 2 min.

France 2

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A. Girault-Carlier, D. Lachaud, A. Lo Cascio, J. Pires – France 2

France Televisions

Casino and its 208,000 employees worldwide find themselves in full storm warning. The group, made up of Monoprix, Franprix and Cdiscount, is accumulating a colossal debt. How did it come to this?

Is this the fall of a retail empire? Casino is cornered by a colossal debt, of 6.4 billion euros, with its creditors, and impossible to reimburse them. The group is trying to renegotiate its debt, and should sell 180 stores, according to our sources, to another retail giant: Intermarché. So, how to explain the sinking of the sign with the red and green logo? First, prices that are too high. Some consumers have turned their backs on it. However, low prices were the group’s priority.

Lack of positioning and too tough competition

Founded in Saint-Etienne at the end of the 19th century, Casino is the oldest French supermarket chain. Today, Casino has 50,000 employees in France, 200,000 worldwide. The group owns the Monoprix, Franprix, Spar, Vival, Cdiscount and Naturalia brands.

Strategic error of the major distributor, according to Yves Puget, editorial director of LSA magazine, to have wanted to develop by buying out its competitors. Finally, Casino has suffered in recent years from a lack of positioning, faced with too much competition.


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