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For ever faster delivery, Amazon, Walmart and Google are developing their drones for delivering packages or shopping. An innovation that is taking shape, but still raises questions.
Thanks to a drone, in a few minutes, the package is picked up from the warehouse and delivered to the door. Smaller, lighter and faster than a classic delivery, drones are on the way to becoming the essential innovation of major brands. Amazon will launch its air delivery service by the end of the year, while the supermarket chain Walmart is already using these machines to deliver its groceries to its customers. A practice that already has its followers across the Atlantic, like Sarah, a resident of Arkansas (United States). Her ice cream arrives still frozen, but half of her eggs didn’t survive a hard landing, so she’ll be refunded.
A new kind of delivery that turns into a technological war between each brand, which wants to develop this innovation as quickly as possible. Walmart is hoping for four million customers by the end of 2022, while Amazon is in the testing phase in California (United States) and in Texas (United States).
Google’s parent company has also developed its own drone. “We have a drone with 12 small propellers that allow it to take off vertically. Then, it is able to fly normally, like an airplane, at a speed of 105 km/h and within a radius of almost ten kilometres”, explains Jacob Demmitt, marketing director of Wing. A growing market in the face of new customer needs. Many technological questions still remain unanswered, such as battery life, flight in difficult conditions or the risk of collision with other drones.