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Barely after Halloween, some Belgian traders immersed themselves in the preparations for Christmas. To the delight of customers.
At eight weeks before the end of year celebrations, it’s already the crowd around decorations in Mouscron (Belgium). On the shelves, many Northerners are tempted. “It’s never too early to do it”, estimates this young woman, in a hurry to be at Christmas.
While the natural trees won’t arrive until mid-November, the fairy lights and snowmen are already in place. In this Belgian supermarket, all the decorations have been on sale since the beginning of August. “TO From August, customers no longer buy summer items. And then it is also competition, it is up to the one who will install his shelf first “, explains Adrien Glorieux, head of seasonal decoration at Famiflora. In the smallest shops too, Christmas items are out. For Anne Slots, shopkeeper at Espierre-Helchin (Belgium), sales of Xmas represent 30% of its turnover. A buoyant market but damaged since the Covid-19 and the maritime transport crisis.