The mythical Corona Theater changes its name and becomes the Beanfield Theater, named after a telecommunications company in Toronto that becomes a partner in this performance hall.
evenko, which has owned the Corona for ten years, made the announcement early Thursday evening. The Montreal company has specified that the vertical neon sign on which one can read “Théâtre Corona” will remain in place. It will even be illuminated again, it has been reported.
“This partnership demonstrates Beanfield’s commitment to the community and cultural landscape of Montreal. We look forward to working together to present even more unforgettable events at the Beanfield Theater, while continuing to honor its rich history,” added France Margaret Bélanger, president of sports and entertainment for Groupe CH, which includes evenko, in a press release.
The Corona Theater had been so called since 1923, when the place was purchased by the American company United Amusements Corporation Limited. This building in the Sud-Ouest borough was built in 1912 and was originally called the “Family Theatre”. It was a theater, but also a cinema.
The Corona Theater closed its doors in 1965 in the wake of the industrial decline of the district. The building was abandoned for more than 30 years, before being restored and reopening its doors in the late 90s.
A plethora of Quebec and international artists have performed there since. The building, which is classified as heritage, was damaged by fire in 2007. In 2012, the performance hall was briefly renamed Corona Virgin Mobile Theater, before the telecommunications company ended its partnership with evenko.
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