In the world of sport business, it is an event that will make a date and further consolidate the notoriety of Paris-Saint-Germain and its brand internationally. Unless postponed due to the health crisis, before the end of the 2021-22 season, the Parisian club will open a store in New York. A “store” that will open in the heart of Manhattan on the prestigious Fifth Avenue.
Already installed in the United States with a store in Los Angeles (opened in May 2021), PSG is also established in Japan (x3), the United Arab Emirates, Qatar and even South Korea.
A few days ago, the capital club opened a boutique in Paris at 92 avenue des Champs-Elysées. A dedicated 370m2 space, twice the size of the old store, which should ultimately generate 25 to 30 million euros in turnover per year.