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Indonesia: the business of chain influencers
After invading Dubai, influencers have found their new Eldorado: Indonesia. The island has become a giant business that makes influencers work tirelessly.
(France 2)
After invading Dubai, influencers have found their new Eldorado: Indonesia. The island has become a giant business that makes influencers work tirelessly.
The building is a veritable hive. In small boxes, there are dozens of steamers and online sellers who are live every day on numerous media. The founder of this company is 38 years old. Initially an influencer with 3 million subscribers, he became a business leader by creating this large virtual store. With the key to millions of euros in turnover. “There, they sell pajamas and home accessories. There, it’s a popular men’s clothing brand. These are Indonesian national soccer team jerseys. They have their own studio.”, he explains. His company represents more than 250 brands.
Valued products
They pay 1,800 euros per month for personalized ads, but also for their products to be highlighted on social networks. “We simply created an application to connect small businesses with sellers. We’re a bit like the transportation company Uber. We do the same with products”adds the manager.
