The British animal rights association, RSPCA, is launching an awareness campaign, in which cows, cats, wolves and even bees cover the song sung by Aretha Franklin.
Published
Reading time: 3 min
It all started with an initiative by the British association RSPCA, the equivalent of the Society for the Protection of Animals (SPA) in France. An awareness campaign that will never make you hear the tube again Respect in the same way. The British organization has in fact hijacked the famous title by having it interpreted directly by animals: cows, cats, wolves, spiders, bees. And what a legendary song, Respecta hit by Otis Redding covered and adapted by Aretha Franklin who made it a feminist anthem, the story of a woman who calls for an end to domestic violence, an end to sexism, a song as an injunction to change, in favor of respect for women.
A snail saved at the last minute
Except that this time, it is the animals who demand this respect, in a two-minute clip in which we can see the animals in extreme situations. Chickens piled up by the thousands in sheds, dogs and cats mistreated or abandoned, hedgehogs crushed under the wheels of a car or even lobsters displayed in the aquarium of a restaurant… Until the moment when a passer-by who walks on the sidewalk and who is about to step on a snail, stops. He takes the time to bend down to pick it up and bring it to a flower pot located a little further away.
A snail saved at the last minute, chickens running free, a hand feeding a pig, or caressing a cat. Respect on one side, animal suffering on the other. And the British SPA is calling on everyone to be kind in every way possible to all species. Since every day, the actions of men affect the animals that share their world. However, this world could certainly be better for everyone, if only we treat them with kindness. And since the message is obviously having difficulty getting across, why not try to say it in song?