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Video length: 3 min
Consumption: the bedding business booming in France
More and more French people are attaching great importance to the choice of their bedding, whether new or reconditioned mattresses.
(France 2)
More and more French people are attaching great importance to the choice of their bedding, whether new or reconditioned mattresses.
An investment to sleep better. Anne-Sophie Jabert has just bought a brand new mattress, with box spring. She hadn’t changed them for five years and wanted a larger, more comfortable bed, total cost: 1,500 euros. “We are aware that sleep is very important, for health, for alertness at work”she explains.
Sleeping well can be expensive. In a store, mattresses cost 800, 1,500, and even up to 6,300 euros. A couple came to inquire. They are considering a mattress for 2,000 euros, above their budget, but it suits them.
The choice of reconditioned
To lower the bill, some opt for a reconditioned mattress, which is generally less expensive. In the Ecomatelas company, the first price for a two-seater is 130 euros. Their sales increased by 50 euros in 2023. “There have been a lot of changes in bedding post-Covid and ultimately, we realize that it has been a fairly stagnant market since then”, explains the manager. According to a study, 3.5 million households plan to buy new bedding in 2024.
