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Consumption: the advertising campaign encouraging sobriety divides even within the government
An advertising campaign designed by the Ministry of Ecological Transition encourages consumers to be sober. She has no more to traders nor even to the Minister of Economy and Finance, who criticized her on Thursday November 23. – (France 2)
An advertising campaign designed by the Ministry of Ecological Transition encourages consumers to be sober. She has no more to traders nor even to the Minister of Economy and Finance, who criticized her on Thursday November 23.
A advertising campaign imagined by the Ministry of Ecological Transition encourages people not to buy anything new. Broadcast on television, this campaign highlights a brand new profession, that of “reseller”, in light-hearted videos to educate buyers to consume more responsibly. A call for sobriety that goes down badly within the government itself.
Christophe Béchu recognizes clumsiness
This advertising campaign was criticized on the morning of Thursday, November 23, by Bruno Le Maire, Minister of the Economy and Finance. “I don’t find it very clever in relation to physical commerce which is struggling, which we support in particular in the city center. (…) I believe in encouraging sobriety, I do not believe in making consumers feel guilty.”he declared on franceinfo. A feeling shared by many traders. In full preparation for Black Fridayit is not time for decline in a clothing store in Antibes (Alpes-Maritimes).However, the customers encountered are rather seduced by the message. So, no question for the Minister of Ecological Transition, Christophe Béchuto remove these spots from the screens, even if he admitted on France Inter, in the afternoon, an awkwardness, saying that it would have been better to target online sales platforms.
