After three months of blockage, the actors’ movement is bogged down in Hollywood. Negotiations were interrupted on Wednesday October 11, compromising hopes of a rapid resumption of film and series production.
Striking actors and Hollywood studio bosses interrupted their negotiations on Wednesday October 11, both camps announced. Without an agreement between the two parties, the hopes of a rapid resumption of film and series production are compromised.
The bosses of studios and platforms like Disney and Netflix have been talking since last week with representatives of the SAG-AFTRA union, which defends the interests of 160,000 actors, stuntmen, dancers and other professionals from the small and big screens, whose members have deserted the film sets since July. But in a statement late Wednesday, October 11, the studios, represented by the Association of Cinema and Television Producers (AMPTP), announced that this discussion had stopped and was for the moment suspended.
Actors versus studios, the standoff
“After serious discussions, it has become clear that the gap between the positions of AMPTP and those of SAG-AFTRA is too great, and these discussions are no longer moving us forward fruitfully,” the studios said. The AMPTP thus accused the actors of having excessive demands, including a sharing of revenues from the distribution of works on streaming platforms which “alone would cost more than $800 million a year.” For studios this is a “unsustainable financial burden”. They also accused the SAG-AFTRA union of rejecting the pay increases accepted by the screenwriters. “We hope that SAG-AFTRA will review its positions and return to productive negotiations quickly,” Hollywood studios said.
Denouncing “intimidation tactics”the actors’ union immediately accused the studios of “spread misleading information” on the proposal put forward during the negotiation, exaggerating its cost by 60%. “We have made significant progress on our side, completely transforming our revenue sharing proposal: it would cost companies less than 57 cents per subscriber each year. They rejected our proposals,” SAG-AFTRA said in its statement. The actors’ union said Wednesday that it had “negotiated in good faith” with producers and platforms, “although they made us a shocking offer last week, lower than what they were offering even before the strike started.” “They are using the same failed strategy (as with the scriptwriters) of circulating misleading information to deceive our members, put an end to our solidarity and put pressure on our negotiators”, he said in his press release. The actors’ union said it was ready to “negotiate today, tomorrow and every day”.
The fear of cloning by AI
Last month, Hollywood studios and platforms reached a salary agreement with another corporation, that of Hollywood screenwriters, which ended a strike lasting almost five months. Given the similarity between the actors’ demands and those of the screenwriters, optimism about the possibility of a rapid agreement seemed appropriate, until this turnaround. Although writers have returned to work, most productions will not be able to resume as long as the actors’ strike, which began in July, continues, costing the industry millions of dollars every day.
Like the screenwriters, the actors stopped work to request in particular an increase in their remuneration, at half mast in the era of streaming, and protection measures against artificial intelligence (AI). In theory, the agreement between studios and screenwriters should help actors imitate them, analysts say. But the salary demands made by SAG-AFTRA as well as the demand for guarantees in the face of AI go further than those of their fellow screenwriters. They are demanding in particular a larger increase in salaries and to receive a real percentage of profits when a series is successful, instead of a simple bonus. In addition, actors fear that AI (artificial intelligence) will be used to clone their voice and image, without their consent and without remuneration. The talks also cover other topics specific to actors, such as remote auditions. A practice born during the pandemic and widely denounced by actors. Some film and television productions from small Hollywood studios have already resumed, thanks to temporary exemptions.