the 6Ter channel breaks audience records with its “Queens of the road”

The first season had excited viewers of 6Ter, M6’s little sister. For their return last week, Queens of the road achieved the channel’s highest score in history with 609,000 fans.

This year, nine women have agreed to show off their daily life behind the wheel of their truck. If they have chosen to evolve in this ultra-masculine world (women represent only 5% of the profession), it is because they are in love with freedom. “We tried to increase the success of the first season by relying on three pillars: originality is their job. These women drive 44 tonnes, sometimes up to 22 meters in length. It’s modern. in the processing, we tried to have a cut-throat cut like a fiction. And third, it’s authentic, we stay as close as possible in their cabin “, details Bruno Henriquet, president of Warner France, which produces this format from Germany.

“It’s docu-reality, we didn’t cast them to play a role, it’s their real life. Nothing is scripted.”

Bruno Henriquet

on franceinfo

Bruno Henriquet is also the producer ofDeal concluded, the auction show that has been a hit in the afternoon on France 2 for five seasons. On January 25, the program will be entitled to a new prime time, in the form of time travel: “The idea was to make the concept evolve a little, to renew and anticipate the desires of viewers so as not to wear out the format. There, instead of being in a historic place, we travel even further through the time: each item sold will be placed back in time, with sets and costumes. We just shot, it was magical, I’ve never seen Sophie Davant so happy! ” exclaims Bruno Henriquet.

Warner France is also working on a return of the Bachelor or from The Bachelorette: “Since I said that I would like to relaunch the concept, channels have let me know that they were interested. It is becoming more and more concrete”, affirms Bruno Henriquet.


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