The European smartphone market is experiencing a resurgence after four years of decline, with sales increasing by 5% in 2024. Samsung leads the market with a 6% growth, driven by its A series and the Galaxy S24. In France, Samsung holds 32% market share, followed by Apple at 28% and Xiaomi at 19%. Notably, Motorola has achieved significant growth of 26%. Consumers are encouraged to explore various options as competition intensifies with discounts and promotions.
European Smartphone Market on the Rise
Exciting developments are unfolding in the tech landscape as the European smartphone market experiences a revitalization after four years of decline. According to recent reports from Canalys, sales surged by 5% in 2024, signaling a positive shift for the industry.
Leading the charge is Samsung, solidifying its dominance in the European smartphone arena with a notable 6% growth, amounting to 46.4 million units sold. This success can be attributed to the popularity of its A series and the impressive sales of the Galaxy S24, which marked the brand’s highest sales volume in the premium segment since 2019.
Key Players in the French Market
Shifting focus to the French smartphone market, Samsung remains the frontrunner, capturing 32% of the market share. Nearly one in three smartphones sold in France carries the Samsung brand, thanks to the appealing value of its Galaxy A series.
Following closely behind is Apple, holding a 28% share, bolstered by the success of the iPhone 16. Meanwhile, Xiaomi rounds out the top three in France with a 19% market share, having successfully established itself through its diverse range of products: Redmi for budget-conscious consumers, Poco for those seeking value, and the flagship Xiaomi line.
Honor, the former Huawei subsidiary, claims a commendable fourth place with 7% of the market, while Motorola secures fifth with a 4% share. Despite this seemingly small percentage, Motorola has celebrated remarkable growth of 26% this year in Europe, marking its best performance yet.
As you navigate the dynamic smartphone landscape this year, remember to take your time and compare options. With manufacturers competing fiercely for your attention through discounts and promotions, it’s a thrilling time to be in the market for a new device.
Stay tuned for insights on the top smartphones to look out for in February 2025!