Two months before the competition, the competition has still not found a taker. For now, it’s a black screen because no broadcaster has agreed to pay the rights.
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Will the French be able to watch Wendie Renard and her teammates at the 2023 World Cup? So far, no broadcaster has agreed to pay the TV rights to the competition, which takes place in Australia and New Zealand from July 20 to August 20.
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A solution has to be found for weeks. The Minister of Sports repeated it during the final of the Women’s French Cup on Saturday May 13. However, only 66 days from the start of the event, no television channel has shown up. Something to worry about and annoy Wendie Renard, the captain of the French women’s team: “I think we can only have a broadcaster because women’s football is hatchingsays Wendie Renard. If we don’t have a broadcaster, that will mean we’re backtracking.”
“Now there are competent people in place who will make decisions.”
Wendie Renard, captain of the French women’s teamat franceinfo
Fifa finds offers unacceptable
The boss of Les Bleues puts pressure on the federation, Fifa, and on potential broadcasters. It is necessary that all the parties end up agreeing except that the positions are still too far apart. “A World Cup that takes place this late in the summer has never happened.explains Sacha Nokovitch, the newspaper’s media specialist the team. After July 14, the advertising market collapses, the audiences are much less strong.
“We have a FIFA that wants around 20 million euros, which is roughly what it demanded for the World Cup in France four years ago. And we have channels that are positioned around 5 or 7 million euros, no more, given the reality of the market.”
Sacha Nokovitch, journalist at “l’Équipe”at franceinfo
Offers deemed unacceptable by Fifa, which is far too greedy to believe the chains. The world authority demands a fair price, but it is slow to be fixed.