Do you like the way your hair looks at the beach? Does the salt do your head good and the wind gives you unequaled lightness? You are not alone.
To reproduce this slightly rumpled look that looks good on slightly wavy hair, KMS has just released an interesting cream, Consciousstyle, based on algae, in partnership with Carbonwave, a young company committed to the preservation of the oceans.
The latter strives to recover sargassum, the algae that floods the world’s beaches, to transform it in an environmentally friendly way. Who would have thought it: it works! The algae, at the heart of the cream’s formula, gives the hair a salty texture that smells like vacation.
Simply apply a small amount to damp, towel-dried hair (starting at the ends) to gently moisturize, and that’s it. Let the hair air dry, it will look like it’s been blown in the wind!
Tip: never apply to dry hair, as the cream will leave unwanted white marks here.
The only downside: the size of the tube (100 ml), we would have taken a lot more.
$30, on sale at Mat & Max