Pre-sales of tickets for “Taylor Swift – Eras Tour” have exceeded $100 million, already making it a record for a feature-length concert film.
Spread across 8,500 cinemas across 100 countries around the world, ticket pre-sales for Sam Wrench’s concert film about Taylor Swift, made during the first part of her Eras Tour, have exceeded $100 million, it was announced Thursday the cinema operator AMC, thus dethroning Justin Bieber: Never Say Never (99 million), released in 2011.
A second part, next year
This Is It, about Michael Jackson, which grossed $261 million at the worldwide box office, is not considered a concert film, as it only documents the late King of Pop’s performance preparation before appearing on stage for these concerts.
Eras Tour was initially only to be released in the United States, but the singer ultimately chose to make it a global event, although the tour will include a second part next year, with dozens of dates in South America, Australia , Asia, Europe, as well as the United States and Canada.
Asked by AFP, an AMC spokesperson specified that the $100 million in revenue concerned all the cinemas which will broadcast the film, including the Cineplex networks in Canada or Cinepolis in Mexico. Of the 8,500 cinemas, 4,000 are in North America.
$1.9 billion
The all-time revenue record for a film in the first weekend of October in North America is $96 million, achieved by Joker in 2019. TTaylor Swift – The Eras Tour could exceed 100 million during these three days (October 13 to 15) in North America, according to Jeff Bock, of the specialist firm Exhibitor Relations.
The 2H48 film contains images shot during three of the artist’s concerts at SoFi Stadium in Inglewood, a suburb of Los Angeles, in early August. The tour Eras currently has 146 dates. According to the professional magazine dedicated to the performing arts Pollstar, each concert generates $13 million in revenue, which would bring the total to around $1.9 billion. Never has an artist or group crossed the symbolic billion-dollar threshold.
A little more than a month after Taylor Swift’s announcement, AMC indicated Monday that singer Beyoncé would follow suit and release, in theaters, on December 1, a documentary inspired by her tour Renaissancewhich she has just completed in the United States.
In electronic trading after the close on Wall Street, AMC shares gained nearly 2%.