Taylor Swift wears the Montreal brand UNTTLD

In his most recent music video, FortnightTaylor Swift wears a top from the Montreal brand UNTTLD.


“It’s a very nice surprise!” We are pleased ! », confides in a telephone interview Simon Bélanger, creator and co-founder of the brand with José Manuel St-Jacques. This Victorian-inspired black top is made from waxed denim, with ruffles, and fits the music video’s aesthetic very well.

“We didn’t work directly with Taylor Swift. This is thanks to its team of stylists who collaborate with the studio department of the Neiman Marcus department store in Los Angeles. The studio provides stylists with collections from many designers and we are part of them,” he explains.

The UNTTLD brand, whose creations are always very elegant, has dressed many stars since its creation in 2011, including Céline Dion, Camilla Cabello, Kate Hudson, Charlotte Cardin, Marie-Mai, Évelyne Brochu, Sofia Richie, and many more. others.


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