As I mentioned it recentlyto defeat Trump a second time in 2024, Joe Biden will have to mobilize his supporters and all those who do not want to see the godfather of Mar-a-Lago back in the White House.
With low approval ratings and lack of enthusiasm for his candidacy, the president desperately needs inspiring figures at his side.
If he already knows that Oprah Winfrey and Barack Obama will be there, he is also aware that their influence is limited among an electoral clientele that we fear will abstain from voting: young people.
“Swiftonomics”: numbers that make you dizzy
At least one source claimed last June that if Taylor Swift were an economy, it would be larger than the economies of around fifty countries!
- Listen to the American political column with Professor Luc Laliberté via QUB :
Swifties spend on average $1,300 per show and 71% of those who invest this amount consider this price to be justified! Better still, 91% of all these beautiful people intend to repeat the experience!
Plus, added value for a politician like Biden, a Taylor Swift show isn’t just an affair for teenagers or very young adults, it’s a family event. More than 50% of the public is between 35 and 68 years old and there would be less than 5% of participants who are not old enough to vote.
If you add “Swift mania” to these indicators, more than 50% of Americans consider themselves to be swifties, and the fervor of the 272 million followers of the singer’s Instagram account, you get an outstanding influencer with whom we want to associate.
Biden must take his chance
The involvement of celebrities in presidential campaigns is not a recent phenomenon. I’m not usually fond of it, but the Taylor Swift effect is phenomenal.
Already, the Vice-President of the European Commission, Margaritis Schinas, has launched an appeal to the interpreter of Shake It Off to mobilize young voters: “No one can mobilize youth better than young people“. No one else could have such an impact.
Is Taylor Swift interested in politics? Is it wise for its “brand” to enter the arena? She has been rather timid until now, limiting herself to supporting opponents of Tennessee Republican Senator Marsha Blackburn, whom she called “Trump in a wig.”
Despite her discretion during electoral campaigns, Swift supports progressive causes such as the rights of the LGBTQ+ minority in her songs. Which earned him the label “brainless progressive” from some conservatives.
No matter what form an association between the outgoing president and the megastar takes, Democratic strategists must achieve an alliance. Even if we could only convert a small percentage of all swifties, the margin between victory and defeat will be slim in 2024.
Biden and Taylor Swift? Every vote counts!