Canadian admirers of Taylor Swift are still trying to understand the reasons which pushed their favorite singer to avoid Canada during her next world tour.
Swift has announced a tour including nearly 40 concerts that will take her to Mexico, South America, Europe, Asia and Australia. Everywhere except Canada.
The singer and her team have not yet explained this decision. His record label Universal Music Canada declined to comment.
Some observers of the music scene suggest that it is difficult to pinpoint a single reason.
“We try to get inside the head of the person who has established the greatest parasocial relationships anywhere in the world, underlines Liam Killeen, member of the management of the Coalition Music agency. We don’t know what she thinks. »
Here is an overview of the reasons that may have prompted the singer to give up in Canada:
The stages. When it comes to comparing stadium size, Canada is no match for it. Many of the concerts on the US tour took place or will take place in large stadiums such as the US Bank Stadium in Minneapolis, with a capacity of 73,000 people, or the new SoFi Stadium in Los Angeles with a capacity of 69,000 spectators. which will present sold-out concerts for five nights in August. In Canada, the few large stadiums only have a capacity of about 55,000 people. This means less income for the singer.
The cost of living in Canada. Due to the size of its stadiums and the weak loonie, Canada began to be less attractive to certain foreign artists. A local agency argues that the unfavorable exchange rate may make it more difficult to make a profit without significantly increasing ticket prices. In the face of inflation, some singers or groups say they do not want to add to the financial burden of their admirers. Swift faced strong criticism in the United States due to the exorbitant ticket prices. Some admirers have even shelled out thousands of dollars on the resale market.
Why didn’t you come to the United States? Some observers of the music scene also suggest that the singer having reserved more than 50 nights for concerts in the United States, her team may have decided that Canadians had had ample opportunity to hear her from the other side of the border.
Tood Jenereaux, a senior executive at Republic Live, says many Canadians are willing to travel abroad to see and hear their favorite musicians.
“They are well prepared, especially during the summer and their holidays. I bet that several Canadians will be present at the concerts that Taylor Swift will present in Nashville. It has become tourism. They book for one weekend, buy tickets and visit the city the rest of the time. »
Swift’s career isn’t over. We must not forget the possibility of seeing Taylor Swift cross the Canadian border anyway. Some do not hesitate to add additional concerts to a tour. For example, Elton John had started his farewell tour in the United States and has returned to North America twice in recent years. The singer’s current tour aims to promote her 10 albums that she has recorded so far. She could visit a few Canadian cities in the next few years.