Etiket: Médiamétrie
Television, computer, smartphone, VOD… How Médiamétrie wants to measure channel audiences more precisely
Welcome Culture Television We no longer consume TV in the same way as we did five or ten years ago. Audience measurement will therefore also evolve. Published on 12/18/2023 07:52…
fewer listeners, who increasingly listen to radio on their smartphones, according to the latest data from Médiamétrie
The latest figures from the institute show a continued erosion of radio listening in general. But among listeners, more and more are listening on their phones. Médiamétrie takes stock of…