Etiket: marketing
“Petromasculinist” marketing at the service of the oil industry and conservative parties
“Petromasculinism” is an attempt to “reconstruct masculinity” with an image of the man whose lifestyle and identity are linked to fossil fuels and who does not use public transportation, but…
“Nike wants to dominate the football market” by signing the French and German teams, says sports marketing specialist Lionel Maltese
The French Football Federation announced on Tuesday that the American brand would remain the equipment supplier for the French teams until 2034, a few weeks after a historic agreement between…
False marketing or greenwashing?
Who checks packaging that says it uses 43% recycled materials? A “green” shampoo? A “responsible” car? More “sustainable” clothing? And does this “climate-friendly” sausage or this “carbon-neutral” gas pipeline pass…
Coffee | Productivity, marketing and mythology
Collagen coffee for plump skin and healthy joints; mushroom coffee to improve concentration and creativity; coffee that burns fat for instant slimming; coffee with butter to reduce appetite… Updated yesterday…
Ottawa urged to ban junk food marketing where children are exposed to it
Canada should ban the marketing of junk food wherever children can be exposed to it, suggests a new study unveiled by researchers at Laval University. This includes television, social media…
Study from Laval University | Junk food marketing should be banned where children can be exposed to it
Canada should ban the marketing of junk food wherever children can be exposed to it, suggests a new study unveiled by researchers at Laval University. Posted at 7:21 a.m. Jean-Benoit…
“It’s a marketing operation,” denounces the angry president of the Marseille association
The “Place Net XXL” police operation was launched on Monday to fight against drug trafficking in Marseille. Published on 03/19/2024 4:24 p.m. Reading time: 1 min The President of the…
Posting in French: “Québec ridiculing” is enough! launches Toronto marketing expert
THE Quebec ridiculing must stop, according to the president of a Toronto marketing firm, shocked by a CBC report which suggests that the regulations on French signage are absurd. “It’s…
Great interview – Manon Rouillier, CEO of Rouillier Stratégie Marketing | A woman in the mines
The mining industry has long been at the heart of Quebec’s economic activity and it is even more so with the development of the critical minerals sector and their exploitation…
France suspends the importation and marketing of fresh fruits and vegetables treated with the insecticide thiacloprid
The European Union having not yet taken measures to limit the entry of such products into European territory, where this active substance from the neonicotinoid family is prohibited, the government…
France suspends the importation and marketing of fresh fruits and vegetables treated with the insecticide thiacloprid
The European Union having not yet taken measures to limit the entry of such products into European territory, where this active substance from the neonicotinoid family is prohibited, the government…
“Aldi invented the discount”, according to the marketing and communications director of Aldi France
More than 100 years after its creation, the German hard-discount supermarket brand aims to be ambitious. With already 1,300 stores in France, and 600 more in the next ten years.…
CHRONIC. “Rearmament”, political inflection or marketing concept?
Clément Viktorovitch returns every week to the debates and political issues. Sunday January 14, “rearmament”. A concept used by the President of the Republic during his vows, and which we…
CHRONIC. “Rearmament”, political inflection or marketing concept?
Clément Viktorovitch returns every week to the debates and political issues. Sunday January 14, “rearmament”. A concept used by the President of the Republic during his vows, and which we…
complaints filed in Pays de la Loire after marketing bans
Welcome Health Food “We are victims of land-based pollution for which we are absolutely not responsible,” deplores the president of the Regional Shellfish Farming Committee (CRC), who notably filed a…
the prefecture prohibits “the fishing, harvesting and marketing of all shellfish from the Arcachon basin and the Banc d’Arguin”
Welcome France New Aquitaine Gironde As of Wednesday, “lots of shellfish harvested or fished in these areas must be withdrawn from sale,” specifies the prefecture. Article written by France Info…
Frédéric Michel, Emmanuel Macron’s communications advisor, joins a Swiss marketing group
Welcome Policy He notably advised the President of the Republic to grant an interview to “Pif Magazine”. Published on 12/14/2023 8:29 p.m. Update on 12/14/2023 8:39 p.m. Reading time: 1…
Doctoral student in marketing and specialized educator: two spouses of Montreal Canadiens players talk
In the dynamic world of professional sports, the spotlight often extends beyond athletes to encompass their families, and one of the most intriguing subcultures within the field is that of…
Justin Trudeau’s office hires a marketing strategist
(Ottawa) Trailing in the polls for several months, the Liberals are calling on the services of an image and marketing specialist, Max Valiquette, recognized for his expertise with young people.…
Overwhelmed with criticism, Victoria Beckham responds by marketing a t-shirt for €130
Victoria Beckham understood one thing: whatever the controversy, whatever the criticism, everything is fair game, and everything can be monetized! On October 4, 2023, Netflix unveiled a documentary called Beckham…