SVP of LVMH brand Benefit Cosmetics says the luxury conglomerate is in discussions with TikTok on a plan for limiting counterfeit products sold on the app (Alex Barinka/Bloomberg)

January 11, 2024

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Alex Barinka / Bloomberg:

SVP of LVMH brand Benefit Cosmetics says the luxury conglomerate is in discussions with TikTok on a plan for limiting counterfeit products sold on the app — – Agreements can help improve quality of TikTok’s Shop effort — TikTok aims for $17.5 billion US e-commerce business in 2024

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