John Travolta, Adam Driver and Alicia Silverstone are among the performers who will be featured in famous Super Bowl commercials.
Travolta will perform a new version of the success of grease, Summer Nightsin an ad for phone company T-Mobile, while Driver will promote website builder Squarespace.
For her part, Alicia Silverstone reprized her role as Cher, in clueless to advertise online discount site Rakuten.
Big names, such as Netflix, paid up to US$7 million for a 30-second ad during the football game.