PopCorners – breakinggood
Agency: D3
“This year, several advertisements refer to cult series. PopCorners managed to stand out with this strategy, bringing back the iconic duo of Walter White and Jesse Pinkman. The director of the series breaking Bad, Vince Gilligan, who is at the helm of this commercial, makes us relive emblematic scenes that we like to see again. Moreover, this nostalgia makes us feel in the loop and keeps us hooked on the message, without us realizing that we are being deprived of all the attributes of the product. On this evening when chips are in the spotlight, many will want to try PopCorners soon. »
Doritos – Jack’s New Angle
Agency: Goodby Silverstein & Partners
“Another potato chip ad that stood out was Doritos. The post titled Jack’s New Angle precisely plays on the triangular shape of the product to base all its history. Indeed, the advertiser positions itself as the source of inspiration for musician Jack Harlow, who reinvents himself in a completely unusual way. A well-crafted story in its absurdity that keeps us in suspense until the excellent final punch. We also salute the artist’s acting, but above all his self-mockery which adds to the memorability of the spot. To me, this commercial has all the winning ingredients for the Super Bowl: stars, music, and a larger-than-life story. »
Uber One- One Hit for Uber One
Agency: Special US
“It’s well known that stars always have their place in Super Bowl ads. And although we sometimes wonder if it’s justified, in my opinion Uber One has done a good job of using P. Diddy, the king of remixes. By adding the Uber One name to well-known hits, the advertiser is sure to create earworms, increasing its appreciation potential. Another original technique for conveying key messages and a winning formula for everyone to remember the new name of the program. Special mention to the Norwegian duo Ylvis who finally reveals to us what the famous what does the fox say. »
Miller Lite & Coors Light – The High Stakes Beer Ad
Agency: Droga5
“Beer ads are loyal Super Bowl subscribers, but while every advertiser tries to get the spotlight on them, Molson Coors uses another strategy. Here, two brands are fighting in the same message to attract the attention of viewers: the Coors Light and the Miller Lite. It’s not the first time we’ve seen brands share an advertisement, but here, it’s really the heart of the concept. In addition, Molson Coors is doing a hat trick by bringing us a third beer from its portfolio of brands to sign the ad, the Blue Moon. An excellent, unexpected finish and a nice three-for-one for the Molson Coors brands. »