(Toronto) A new study shows that two-thirds of Canadians aged 13 to 65 consider themselves fans of women’s sports.
The study called “The Time is Now: Leveraging the Power of Women’s Professional Sports Fans” commissioned by Canadian Women & Sport, in partnership with research and consulting firm IMI Consulting.
This study was carried out in October 2023 with more than 2,000 Canadian respondents aged 13 to 65.
It reveals that two in five Canadians consider themselves to be “sports enthusiasts” and that they regularly watch elite or professional women’s sport.
These events include the Olympic and Paralympic Games, as well as the Women’s Soccer World Cup.
Six in 10 sports fans said businesses should do more to support women’s sports in the country, and four in 10 sports fans said they would be more supportive of businesses involved in the development of women’s sports.