Sport, AI… Optical innovations for Prisma Media

The Vivendi subsidiary is considering new acquisitions or creations, after a year 2023 marked by the launch of around ten new titles.

Prisma Media, a subsidiary of the Vivendi group, has just presented excellent financial results since the start of the year. The leader in magazine press in France with more than 35 titles including Current wife, Here is, Tele-Leisure, Doctor Good, Capital, House side or Mortelle Adèle in the children’s sector, notes a strong increase of 0.7% in its sales.

The year 2023 was rich in innovations and Pascale Socquet, its general director, recognizes that Prisma Media is gaining speed with the launch of new magazines like Harper’s Bazaaror the revisitation of already existing formulas like I’m interested in order to. Objective : “become the European champion of desirable media brands”.

A new formula for “Capital”

Ambitious also in its Luxury division, the acquisition of specialized magazines like IDEAT on design or even The Good Life on men’s fashion, brings in more money. This model, which she considers interesting from an advertising perspective, also makes it easier to develop in other sectors such as youth, but also science and health. The purchase, last October, of the digital assets of the M6 ​​group which is now called Digital Prisma Players and which held, for example, Health Passport, “allowed us to become a leader in health as well” rejoices Pascale Socquet.

Always with the aim of developing, Prisma Media is taking on yet another challenge and relaunching the magazine, created in 1991, Capital. “First of all, it’s the leading economic brand in France. Little is known about it,” underlines Pascale Socquet, “who spoke about the economy for all and who made generations of students want to save money”. In this new formula, we will find green technology, international, live style, art of living, but also sports business with longer formats. “A beautiful object” in the hands, promises Pascale Socquet, without forgetting the improved digital version and a podcast, launched on Tuesday April 30, recorded with the cloned voice of a journalist.

AI but always with “a journalist upstream, downstream and in the middle”

The director of Prisma Media confirms that the group is investing in artificial intelligence. But Pascale Socquet reassures about the proportion of articles that will be generated by robots: “On AI, we are really in the exploration phase. We have three priorities: training employees, respecting a charter for the good use of AI co-written with journalists and exploration”. A little more than ten projects are being tested, whether on written tools like Chat GPT or image tools. “Artificial intelligence is a tool, it really is a help”, defends Pascale Socquet, who assures that there “will always have a journalist upstream, downstream and in the middle” to verify information and content.