Sources: X set up a 10-person team to help reach $100M in US political ad spend in 2024, to offset other ad losses, a goal industry executives are skeptical of (Hannah Murphy/Financial Times)

December 20, 2023

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Hannah Murphy / Financial Times:

Sources: X set up a 10-person team to help reach $100M in US political ad spend in 2024, to offset other ad losses, a goal industry executives are skeptical of — Plans for new political ads team to hit $100mn in sales ahead of US presidential election are met with industry scepticism

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