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Inflation: some brands disappear from the shelves
Will prices fall on the shelves of supermarkets? The standoff between brands, manufacturers and distributors has begun. The latter do not hesitate, sometimes, to no longer reference certain products, due to lack of agreement. – (France 2)
Will prices fall on the shelves of supermarkets? The standoff between brands, manufacturers and distributors has begun. The latter do not hesitate, sometimes, to no longer reference certain products, due to lack of agreement.
Supermarket shelves that are empty and brands that disappear. The Carrefour brand, for example, does not hesitate to display the reasons for delisting a product, the price increase of which seemed too high to it. As a result, certain brands of chips or drinks are now impossible to find on the shelves. “It’s normal for large retailers to take retaliatory measures, so that things change and certain manufacturers stop abusing the situation”estimates a customer.
“Dereference” or “rationalize”
“Carrefour is the most powerful purchasing center in Europe that exists, so if it has the feeling of being mishandled or attacked by a large supplier, it uses all the tools at its disposal to defend its interests “explains Laurent Plantevin, expert in commercial negotiations.
Large retailers accuse manufacturers of taking advantage of inflation to inflate their margins. Tensions as negotiations between brands, manufacturers and distributors have begun, to discuss the next price increases on the shelves. Other distributors, such as Intermarché, choose to “streamline” instead of “dereference“, that is to say, to reduce the number of orders for certain major brand products.
The brand puts its own references instead, so as not to leave the shelf empty. Distributors and multinationals have until January 31 to reach an agreement on prices.
