Social networks: a garbage collector becomes a star to spread an awareness message

On social networks, Ludovic franceschetgarbage collector for the city of Paris, has become a star and has 300,000 subscribers. Garbage collector for five years, he is passionate about his job, but can sometimes let his anger out in the face of waste. “She’s right there, the trash can, it’s a stone’s throw away. There, I don’t understand”he says. Social networks are used to convey the message to a large community.

With his phone, he recounts his daily life as a cleaning agent. “It doesn’t matter the network, who cares, but at least it gives visibility (…) I use it to raise awareness”explains Ludovic francescheteach video of which has thousands of views. Among the most watched videos, those that show the state of the street before after meet with great success. The garbage collector is sometimes recognized in the street, which pleases him. “Each time, I am touched when people recognize me, when people recognize the work”he confides. The man is very proud of his profession, which he defends.