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Consumption: the French are turning more and more towards sneakers
Many French people prefer to wear sneakers rather than traditional shoes. Some have become collectors and spend hundreds of euros per month to obtain them.
You just have to look at the ground to see that the trend is spreading in France. More and more people are deciding to wear sneakers rather than traditional shoes. This affects all social classes and all age groups. “It’s so practical and comfortable“, judges a passer-by interviewed. For some, it has even become a passion, and stores display the sneakers as true works of art.
A business of the future
Damon Pallot is a sneaker collector and doesn’t hesitate to put his hand in his pocket to obtain the pairs he dreams of. He spends on average “200 or 300 euros per month“. In stores, the sneaker departments continue to grow, and become more diverse as time goes on. Lucas Dury, a former sales manager, himself customizes shoes which he sells for 40 euros, once redesigned. Unsurprisingly, the business is doing very well.
