What connects blackberries, Isaac Newton and titanium?
Posted at 8:00 a.m.
In a nutshell: BlackBerry Radar attaches its trailer tracking system to Quebec-based Isaac Instruments’ fleet management platform – named after Newton – and trucking company Titanium Transportation Group is the first to benefit.
Here is.
Founded in 1999, Isaac provides a truck fleet management system that helps carriers optimize the efficiency of their vehicles by remotely collecting data such as fuel consumption, engine parameters, productivity and truck safety. driver or hours of service compliance.
Each tractor connected to the system is equipped with an on-board computer and a WiFi terminal. The driver has an electronic tablet, which he can move around the truck to carry out inspections, take a customer’s signature, take a photo of a load, read a code, etc.
BlackBerry Radar, developed by the well-known Ontario company, is a trailer tracking system using sensors. The driver can thus easily spot the trailer he is picking up in a yard among a thousand others.
With the integration of this system into its open platform, Isaac offers fleet managers a complete overview of their tractor and trailer operations in a single checkpoint.
Titanium, whose fleet includes nearly 900 tractors, was both a customer of Isaac and BlackBerry.
For Isaac Instruments, this progress is not an essential milestone, frankly admits its president, Jacques de Larochellière. “BlackBerry is not a dominant player in this sector, and they are the main ones who made the investment,” he explains.
“It’s important to us, but it’s more important to our customers. What we want is for our customers to be spoiled for choice. The more systems connected to Isaac, the more options our customer has. »
The announcement is nevertheless a new step on the road to growing success.
“It started in my parents’ shed and it has become a serious company: we are approaching 200 employees,” he says.
The company, which had just over 100 employees at the start of the pandemic, has hired 58 over the past year. “At the last internal meeting, I still presented 23 new ones. »
racing history
The creation of the company, in 1990, finds its origin in the – unfortunate – motor racing experiences of one of its three founders.
Passionate about mechanics from childhood, Jacques de Larochellière frequented a garage in the neighborhood at a very young age, run by a mechanic who “tolerated him [parce qu’il allait] look for coffee.
Later studying mechanical engineering, he was introduced to car racing.
One day, faced with his poor test results and convinced that the vehicle was to blame, he asked his mechanic to redo all the adjustments. In the following tests, he had taken the lead position. Very proud of his decision, he then learned that the mechanic had not touched a single screw. “He gave me a hell of a lesson in humility. »
Another lesson: a driver cannot feel, report and explain the behavior of a racing car as well as an electronic system.
He called on his childhood friend David Brillon, an engineer and “computer guru”, to develop a racing telemetry system.
A third engineer, Jean-Sébastien Bouchard, joined them to create what in 1999 would take the name of Isaac Instruments.
They first offered their system to vehicle manufacturers of all kinds, large and small, for their road tests, but the 2009 crisis put a brake on their momentum.
In 2014, the three men decided to focus their efforts on truck fleets.
Until 2017, they limited their efforts to Quebec, where they ended up capturing 50% of the market.
The company then tackled the Canadian market. “Isaac has 40% of the large fleets and 28% of the trucks in Canada,” assures the president.
Jacques de Larochellière is still in the race: a year ago, Isaac set foot in the United States, where it has some 500 competitors. “We have just signed a few large fleets. It begins ! »
But he takes nothing for granted. He once had a lesson in humility.
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30,365
This is the number of vacant positions in Quebec factories, denounces the association Manufacturers and Exporters of Quebec, which is asking the Quebec government for specific measures in its next budget. About sixty companies have co-signed the letter.