Slimming sheath, sculpting lingerie, tight corset… Kim Kardashian has always relied on tips to refine her silhouette under her event dresses. After years of collecting shapewear, the reality TV star turned business woman decided on her own brand called Skims in 2018.
The brand offers an armada of underwear specially designed to shape and enhance the silhouette, but not only that. In addition to invisible panties, comfort bras and tight-fitting bodysuits, at Skims you can also find sexy lingerie and pieces that are a little more lounge and casual for the home or for every day.
Last February, singer Lana Del Rey was chosen to unveil the daring Valentine’s Day collection. Today, it’s Sabrina Carpenter who is causing a sensation as the star of the new campaign. The 24-year-old singer posed in front of the lens of British photographer Jack Bridgland (who has already photographed Kim Kardashian for her cover from GQ Men of the Year 2023), to reveal the new products from the “Lace and Fits Everybody” collection.
On the menu for this campaign which captures the nostalgia of the 90s, lace pieces, nude underwear that blends into the skin, bodysuits but also babydoll tops.
“I loved the femininity of the whole creation. I am very happy that Skims chose me to be the face of this campaign because I have always been a fan of the brand” declared the pretty blonde who beams in the photos. Opposite, Kim Kardashian is also delighted with this collaboration: “Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘It’ side that really resonates with the next generation.”she said in a press release.
Head just above to see all the photos!
Elisabeth Sall