Singer Adele monopolizes the global vinyl industry with her new album

Singer Adele releases her new album, 30, Friday November 19 all over the world. The Briton has planned more than 500,000 copies of this album on 33 rpm vinyl. However, vinyl pressing is a very small industry on a global scale. The sector is therefore overwhelmed by this massive exit.

Thousands of fans want to buy the vinyl of the London diva in particular for the small crackles characteristic of this listening medium. To this must be added the immense demand – for her music and all that concerns her – created by Adele’s six years of silence. Vinyl has actually become a by-product.

“Young people come into my store and ask for vinyls when they don’t even have a turntable. They just want the item.”

Martin Heaphy, owner of a specialty store in North London

to franceinfo

At Sonds that swing, we’ve only been selling 45’s and 33’s for 27 years. For this purist, seeing Adele’s new creation crush the market is therefore heresy. “Adele is going to sell hundreds of thousands of records. That means those who want to squeeze theirs won’t be able to and that’s very unfair.”

It is in any case a real strategy on the part of the singer, who made her album complete more than six months ago in order to have time to press her 33 rpm for a mass effect. The production slots were reserved for him. Vinyl is no longer a niche but a market that has been growing steadily for fifteen years, which has just overtaken that of CDs. Baling factories are finding it increasingly difficult to keep up.