Dear listeners, dear listeners, kisses Marie Claire, yesterday was World Toilet Day, but as I am pissed next, sorry, passed by, I will rather talk to you today about business by asking the question that we does not have the answer:
Should you create your brand?
This is a trend that has been asserting itself for several years. We see new brands flourish, in cosmetics, sewing, decoration etc. and everyone goes from their own small business … So why this trend? (I don’t know, Jean Luc, I’m not a psychologist.) But I imagine that the status of self-employed person makes it easy to start a new activity, that social networks give visibility for free, and that people have more and more want to lead their own boat and let their creativity speak …
How do you go about creating your brand?
Anyone can create their brand with a minimum of know-how, not to launch into the manufacture of curtains if you do not know how to sew. Then it is necessary find a name that reflects a bit of the brand’s DNA. Avoid them word games type hairdressing salons Atmosp’hair, Grabat’hair … At the moment we see a lot of old first names, place names, flower names, which are no longer in fashion, however, are the acronyms, I myself had created the brand PDB for Poulette de Bresse, it turns out that it also works for Poil De Barbe, and that doesn’t necessarily benefit my business.
You need a logo too, right?
Yes the logo is used to create graphic identity of your brand so that consumers recognize you. Good for that you come to see me chu graphic designer.
How much does a logo made by a graphic designer cost?
Ha well it depends on a lot of things, it goes from 200 € to tens of thousands of dollars …
And if you want to print it on T-shirts or business cards, it’s complicated?
Not at all, for example we have a T-shirt printer in Saint Medard d’Aunis, we have Consciousness in La Rochelle which prints your visual on a whole bunch of cool objects in rue Saint Nicolas, Arfeb à la Pallice… Do not hesitate to canvass the printers in the region who can produce small quantities at very reasonable prices.
Do you need to take care of the packaging as well?
Absolutely ! The Jean Luc packaging is the key to success, the little extra thing that is useless but which makes us happy to offer the product. So much so that we find on youtube videos of people filming themselves opening their package… You type unboxing in google, you will see it is distressing.
What if we hesitate to get started?
If you are unsure, listen to Johanna Maillot’s podcasts, “What do you want to do when you grow up”. She is Rochelaise, she goes to meet those who have taken the plunge, and you will hear testimonials that will echo your fears and your desires, I put the link in the Merci Poulette page.
Conclusion
Should you create your brand, and get started, it’s up to you to decide!