We can stay home and do it in style! Pajamas are no longer just worn when going to bed. The sleepwear and homewear trend includes daytime pajamas and comfortable clothes that are more trendy than ever.
Even the fashion shows have given them back their letters of nobility, by propelling the jacket or the pajama pants to the rank of new stars of the casual look.
On the occasion of its Love Price, Etam offers discounts of up to 50% on a selection of lingerie, pajamas, sportswear and ready-to-wear items. You have all the cards in hand to find your new favorite pajamas with maximum style.
Satin tops
A cozy and casual piece par excellence, pajamas must be comfortable. But there is no question of betting on a loose and misshapen garment. You can even have fun making it chic and sexy with shiny and very soft tops.
Trendy and casual, the satin pajama top is the season’s must-have. The proof with the Catwalk pajama shirt from Etam (€17.99 instead of €35.99, i.e. 50% off), available in three colors. Deep and elegant, the navy hue is our favorite. You can even wear it to go out with raw jeans or trousers and heels, for a casual, offbeat and confident look.
For summer, we also opt for the Épatante satin camisole from Etam (€18.19 instead of €25.99 or 30% reduction) in ecru. Light and fluid, it is very pleasant to wear. With its thin straps, V-neck and floral lace back, it is a must-have garment in the homewear category.
Tulle and lace
Vaporous materials par excellence, tulle and lace give a touch of romanticism and femininity to the most basic pajamas. Satiny and smocked at the waist, Etam’s Ombrelle pajama shorts (€15.59 instead of €25.99) are currently 40% off. We love its tulle edges and its terribly glamorous red or candy pink color.
Perfectly matched to these shorts, the Ombrelle camisole from Etam (€15.59 instead of €25.99, i.e. 40% off) also bets on sensuality with its lace-edged neckline and thin, adjustable straps.
Taking advantage of an exclusive 30% discount, the Parure d’Etam negligee (€31.50 instead of €45) in black also reveals floral lace cutouts at the back and shoulders. Very light to wear, it is belted at the waist and is superimposed on a set of lingerie or pajamas.
Fancy prints
This season, patterns are popular in nightwear at Etam! Stars of the catwalks, stripes and floral prints are the trends for spring-summer 2023. If they already appear on all our summer looks, they also embellish the most classic pajamas, such as the Berri pinstripe trousers (17, €99 instead of €29.99, i.e. 40% discount). It comes in three pastel colours, blue, anise or coral.
For a spring look, the Gabbie printed pajama shirt (€20.99 instead of €29.99, i.e. 30% off) combines comfort with freshness with its floral pattern. Buttoned and fitted with three-quarter sleeves, it also goes perfectly with its matching pants (€25.19 instead of €35.99, i.e. 30% off).
More sober, the Solis printed pajama pants (€13.99 instead of €27.99, i.e. 50% off) are also our favorite of the moment at Etam, with their discreet floral pattern on a white background.
Bold colors, to be in the spring-summer trend
Unbeatable star of the catwalks, fuchsia pink is also timeless in lingerie. It is therefore obviously found on Etam pajamas, such as the short-sleeved Joy shirt (€20.99 instead of €29.99, i.e. 30% discount) or trousers (€20.99 instead of €29.99 €, i.e. 30% discount) from the same collection.
Electrifying, purple is also making a comeback on the fashion scene. Etam has understood this well with this Pearly silk camisole (€27.99 instead of €39.99, or 30% savings) with a modern and trendy look.
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With Digital Content Expert