“She consoles and cajoles society” says a music specialist

“Time” magazine announced Wednesday that the personality of the year 2023 is American singer Taylor Swift. “In almost every genre and every cultural trend in America and even the whole world, it is tangent to someone,” says Bertrand Dicale.

Taylor Swift “consoles and cajoles society”, estimates Wednesday December 6 on franceinfo Bertrand Dicale, song specialist. The 33-year-old American singer was named by the magazine Time as “personality of the year 2023”. “She is a pop artist who does exactly what pop is intended for, which is to say, in large part, to console people.”insists the journalist.

However, the music of the artist, composer, performer is not revolutionary, explains Bertrand Dicale: “Taylor Swift may be the first of America’s, and the world’s, huge pop stars to not change music.”. “It’s not a revolution”continues the journalist, “from a musical, social, political or cultural point of view”.

What makes the singer successful is rather the mixture of several genres: “She comes from country pop music, this rural American music, from mainstream pop, and she borrowed rhythms, angles, sounds, vocal timbres from rap and urban music”. An eclectic register that speaks to many people: “In just about every genre and cultural trend in America and even the world, she is tangent to someone”.

“No one will hate Taylor Swift, unlike other artists”

Bertrand Dicale, song specialist

at franceinfo

THE “Swifties”, Taylor Swift fans, are also seduced by the artist’s personality. A more discreet character than other American stars, explains Bertrand Dicale: “She has from time to time expressed a political opinion, while all her colleagues were already committed, in particular against Donald Trump”.

Political positions which are, what is more, “in a very very very watered down version, very calm, not extremist at all”. For example, the movement “Black Lives Matter”or the fight against discrimination against women or because of gender and sexual orientation, “something which is still quite consensual”analyzes the journalist. “Taylor Swift is beyond a centrist, it’s the victory of consensus”concludes Bertrand Dicale.