The article discusses Apple’s dominance in the tablet market, highlighting the iPad’s significant sales share. It reviews the 2024 iPad lineup, including the iPad Air M2 and iPad Pro M4, praising the iPad Air for its value. The article also examines various models like the iPad 10 and iPad mini 7, addressing their target audiences and use cases. It concludes with guidance on selecting the right iPad based on individual needs and considerations regarding connectivity and performance.
In the realm of tablets, Apple stands in a league of its own, dominating with the iPad, which captures over half of global sales. The company has effectively established a distinctive product category, consistently enhancing it with innovative features and regular software updates through its iPadOS, which is based on iOS.
Top Apple iPad Models to Consider in 2024
As of May 2024, Apple presents a well-rounded lineup of tablets. The iPad Air M2 (priced at 719 euros) and the iPad Pro M4 (starting at 1,219 euros) are the latest models, sharing several attributes, including similar dimensions of 11 and 13 inches. Additionally, Apple continues to offer the previous year’s iPad (available at 439 euros) and the iPad mini (priced at 609 euros).
Starting at 719 euros (with the 13-inch version at 969 euros), the iPad Air emerges as a highly competitive option. This model boasts stunning anti-glare LCD displays (11 and 12.9 inches, marking a first for the iPad Air) and supports an array of accessories that also work with the iPad Pro, such as the Apple Pencil Pro and Magic Keyboard. Notably, it’s powered by the M2 chip, the same used in Apple’s Vision Pro headset.
We believe the iPad Air provides exceptional value compared to the iPad Pro. While the iPad Air runs at a 60 Hz refresh rate instead of the Pro’s 120 Hz, and it is slightly bulkier without an OLED display, it remains highly capable for both personal and professional use, all within a premium design.
Target Audience for the iPad Air 2024
The iPad Air is perfect for those seeking a larger screen (with the 13-inch option), high-quality official accessories, visually appealing displays for everyday use, and a device intended for frequent usage.
Prior to the 2024 release, Apple introduced the iPad 10 as a mid-range offering while retaining the iPad 9, which features a physical home button. This strategy resulted in some confusion regarding the product lineup, particularly with the iPad 10 lacking a defined market position.
One drawback to note is the limited effectiveness of its official accessories. While the new Apple Pencil USB-C enhances the note-taking and drawing experience, the Smart Keyboard Folio feels less stable than the Magic Keyboard available for larger models. Opting for a budget Bluetooth keyboard is advisable instead.
Target Audience for the iPad 10 (2022)
This model is ideal for casual users who require an iPad for simple tasks and do not need access to Apple’s premium accessories.
Apple has historically utilized its iPad Pro series to debut new technologies, and the 2024 iteration continues this trend. It introduces a Tandem OLED display (featuring two OLED screens for enhanced brightness), unprecedented thinness for an Apple product, a groundbreaking M4 chip (promising advancements in AI), and upgraded accessories, including a sleek aluminum Magic Keyboard. It retains exclusive features from previous iPad Pro models such as Face ID, quad speakers, and a 120 Hz refresh rate.
The iPad Pro unquestionably ranks as the top-tier iPad, available in both 11-inch and 13-inch models. However, its steep price—1,219 euros for the 11-inch version and 1,569 euros for the 13-inch—peaks beyond 3,000 euros when factoring in accessories. This makes it challenging to replace a traditional laptop like the MacBook Air or MacBook Pro, positioning the iPad Pro as more of a niche offering.
Target Audience for the Latest iPad Pro
This model appeals to individuals seeking the best iPad experience, particularly those who desire an OLED display and have a flexible budget.
After a three-year hiatus, Apple unexpectedly revived the iPad mini in 2024. But can it compete with its counterparts?
This new version is equipped with the A17 Pro chip, already featured in the iPhone 15 Pro and Pro Max. This configuration is designed to seamlessly handle functions related to Apple Intelligence, although these features are not yet available in France. Additionally, it now comes standard with 128 GB of storage and is compatible with the Apple Pencil Pro. Nevertheless, both its specifications and design remain similar to the previous generation.
While the iPad mini is undeniably appealing, its 8.3-inch screen may cater primarily to users wanting a travel-friendly option, such as for professionals or those who already own a computer and smartphone and only need a device for