The founder of Lululemon, a company specializing in yoga clothing, created a mini scandal last week by criticizing his former company’s inclusion policy.
According to him, the people we find on Lululemon posters (with their extra pounds and their “ordinary” look) are “uninspiring”.
Obviously, the gentleman misses the days when fashion giants used top models or movie stars to sell their products, and not ordinary people you might encounter at the grocery store.
At the risk of having rocks thrown at me, I completely understand his criticisms…
Rita and Kevin
Fashion is a dream.
If my aunt Rita buys a perfume for $350 a drop, it’s because she wants to have the impression, when she wears her perfume, of looking like Linda Evangelista.
And not to my aunt Rita. What she already is.
I am a huge fan of the series Yellowstone. I love the way Kevin Costner’s character is dressed in this series. I would buy all her clothes.
Besides, I went to see on the Internet if we could buy Yellowstone clothing. (Answer: yes)
If I ever have the courage to dress like a rancher (which I highly doubt), it’s because it would make me feel — yes — that it would make me as cool as Kevin.
Yes, I know, it’s stupid. After all, a shirt is just a shirt, not plastic surgery.
But that’s fashion. Of the dream.
If I buy a shirt, it’s not to look like my postman or the head of the nails department at the Réno-Dépôt in Boucherville.
It is to have swag. (Which I unfortunately don’t have.)
“Body diversity” is all well and good, but if I go see the last Superman at the cinema, it’s not to see Danny DeVito in a cape and spandex kissing my cousin Chantal.
I want to be transported somewhere else. I want to feel like, for two hours, I’m Christopher Reeve or Henry Cavill.
The little man with a paunch, a pointy chin and a big nose, I see him every morning in my mirror.
No need to pay $15 to see it in the evening.
Freedom 2024
Do you remember the magnificent Freedom 90 music video, by George Michael? With Cindy Crawford, Christy Turlington and Naomi Campbell?
That was a clip, friends!
Today, if George Michael were alive, he would have to make his music video with Sylvie, Manon, Shirley and my aunt Rita.
I said that fashion took us “elsewhere”.
That is the problem. Little bunnies don’t want to be “elsewhere.” They want to recognize themselves. Meet. Always, all the time.
Even in works that were produced in the XVIe century.
Everything, for them, must be a mirror. Reflecting their physique, their look, their values.
Because they are convinced that they are the best of the best.
It’s their trip.
But for me, if I go to Sephora tomorrow, and I see the Gérard perfume, “which makes you feel like you’re a plumber in an apartment block,” let me tell you that I’m going to pass.