Say wow wow to Emily in Paris!

The fans – or the hostages? – ofEmily in Paris will immediately decode this cryptic phrase, transcribed into phonetics: fairy island tray show in the biurow!


Translation for unilinguals who don’t speak the newspeak of Netflix’s popular romantic comedy? It’s very hot in the offices of the Savoir marketing agency – or the Savwouâre agency – the Parisian workplace where the dapper Emily Coupeur, uh Emily Cooper (Lily Collins), parades her designer clothes in the colors of Froot Loops.

And there is no longer any point in praying to Notre-Dame: the French of our American fashionista, even after three seasons which have all been a hit on Netflix, will never improve. It’s hard father-dou. In her mouth painted in coco Chanel red, very well becomes “tré bienne”, Benoît turns into “Benne-wa” and Luc changes into “Louque”.

Wow, wow, she talks like that, Emily Cooper. Like a girl from the Midwest who orders “una ceurvéssa” in Los Cabos, thank you good evening, and who makes no special effort to become a child of the motherland.

Despite his massacred French à la McBaguette, Emily in Paris remains a good ultralight and very catchy entertainment, offered in French and English. It’s a rousing whirlwind of French pop music, rainbow hats and macaroon-sweet intrigue.

The third season, the best so far, eliminated several irritants from previous chapters, including a) Emily’s ridiculous Instagram posts and b) French characters who spoke English to each other even when no English speakers appeared. in the framework of.

We swallow in one gulp the ten half-hours ofEmily in Pariss like an espresso at the corner cafe. We devour the episodes – which have fun titles like Formerly in Provence – to ogle the daring fashion that sometimes dresses Emily in a haute couture wedding cake. I love it, to quote Dior.

And if we get so attached to this wacky and spruce comedy, it’s largely thanks to the magnetic presence of actress Philippine Leroy-Beaulieu, alias the chic boss Sylvie Grateau, whom the smiling Emily constantly calls Only Life .

A pro in public relations, this perfectly bilingual Sylvie perfectly embodies the elegance and intransigence of the preppy Parisian, who never leaves her Galaxy Flip laptop and her cigarettes. If Emily shines like a little sun that grows in the long run, Sylvie never hesitates to shower her with the rain of a pragmatic extinguisher. At the limit, the derivative show Sylvie in Paris would work even better, but hey.

Back to protagonist Emily Cooper, who cuts her own hair while drinking rosé in the third season premiere. Ooh la la, do you grasp the full power of this not at all trivial gesture? In sitcom parlance, the appearance of bangs onscreen means our raging heroine is spiraling out of control and inviting chaos, oh yes, into her overpriced life.

This will be followed by a series of adorable blunders and funny misunderstandings that Emily will obviously recover with a brilliant marketing idea, either for a gooey sunscreen or a lavender perfume that seems to smell like the exhaust pipe. .

Of course, the sexual tension between Emily and young chef Gabriel (Lucas Bravo) remains as high as the technicolor wardrobe of the Chicago millennial with Rosemont’s cheekbones. And obviously this affair of the heart will not be resolved by shouting “Maison Lavaux”. The producer Darren Star, the manitou behind Sex and the Citykeeps solid material, hum hum, for the fourth part.

This visually stunning candy series debuted in the fall of 2020 as pandemic entertainment that teleported all of Earth’s confined to the teeming streets of Paris (and no, they don’t look like the ones in the movie Ratatouille). Since then, the phenomenon Emily in Paris exploded and prestigious sponsors appear in its cheesy plot, including McLaren cars, Rimowa suitcases, Tiffany jeweler and Ami clothing brand.

Around Emily and her gigantic cell phone case, the secondary characters finally take the lead, including roommate and singer Mindy (Ashley Park) who finds a job at the legendary jazz club La Trompette Bleue, a name that American actors and Brits will never pronounce correctly in ten episodes. It’s embarassing.

Still on the embarrassing side, Chicago top executive Madeline (Kate Walsh), aka Addison Montgomery in Grey’s Anatomy, plays very, very big. Even in something extravagant and crazy like Emily in Paris, it sticks. Like a little croissant crumb stuck in the trachea.

But nothing that a good shot of “champère” or “chamère” won’t fix, bienne soure! (meaning, of course, in Emily’s parlance).


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