Undoubtedly one of the pioneers of the profession ofinfluencer in Quebec, Sarah Couture is still very successful on social networks, after nearly 10 years in the business.
“I am a fossil!” she says laughing.
“The term influencer didn’t even exist when I started my blog [Les trouvailles de Sarah]. I didn’t even think I was doing what I’m doing today, ”admits the bachelor’s degree in public communication, who offers fashion finds and beauty tips on her platforms, among other things.
At the head of his company
From finalist to the show Double occupation in 2012 at the head of her own business, in addition to being the mother of a two-year-old girl, Sarah Couture says she is proud of the progress made. She even has a full-time assistant for almost six years.
“I did not denature myself […] I started by going shopping, I took pictures of myself in the cabins with my finds and still today, it sticks to me, but it has evolved,” she says. To do this, she admits almost daily refusing requests from brands or advertisers who would like to work with her, if they do not represent her. “Those who accept everything, it takes away their credibility, in my opinion,” says the 34-year-old influencer.
As part of her work as a fashion content creator, Sarah Couture spends several hours a week in shopping malls. We see it here, at the Galeries de la Capitale in Quebec City.
Photo Stevens Leblanc
Over the next few years, Sarah Couture, who recently designed handbags in collaboration with the Quebec company Lambert, would like to launch her own brand, without yet specifying in which area.
“It’s a dream I’ve had for a long time. I promote others and I like it, but why not do my own things? says the entrepreneur, who shares her daily life with some 388,000 people on social networks.