In the music industry, we know that Orlando was at the helm of Dalida’s career or that René Angélil was behind the worldwide success of Céline Dion. But famous managers are rare! Is Said Boussif can claim to also become an essential personality in the world of music? It must be said that his professional success gives him the means.
Born in December 1989, Saïd Boussif began his career in the industry in 2007 within a group of radio stations as a promotion, marketing and on-air programmer assistant. Key positions that will quickly allow him to understand the challenges of this universe, between artistic aspect and media management. In 2015, he left the South where he is from to come and work in Paris, obtaining a position within Universal Music France. A crucial and decisive experience for this autodidact who wants to go fast and strong. Thus, in 2016, he co-founded Indifference Prod – he is now the CEO -, a music production structure, artist management, publishing and branding! The stated objective is to succeed in standing out from an industry deemed to be formatted.
To carry out his vision, Saïd Boussif surrounds himself with a partner – Hicham Bendaoud, Vitaa’s husband -, a passionate and dynamic team, strategic partners, and places the artist at the center of the objectives. The results are not long in coming since Indifférence Prod is now in charge of the careers of several essential artists such as Amel Bent, Vitaa, Gims, Slimane or Camélia Jordana – who recently offered her first Olympia -, Dadju… Artists with whom Saïd Boussif is very close, developing a stronger link than that of a simple business partnership. “Blood partners. I love you little brother“, writes for example the young mother Vitaa on Instagram in the caption of a slide of photos with her manager.