sachets of cannabis stamped “Haribeuh” seized during an anti-drug operation

Stamped cannabis sachets “Haribeuh, life is beautiful, there’s weed and teuchi” were seized on Tuesday during an anti-drug operation in Sorgues (Vaucluse), France Bleu Vaucluse reported on Wednesday January 5.

It is the surveillance and intervention squad of the Avignon gendarmerie which carried out several anti-drug operations in the city of Griffons in Sorgues and which discovered these bags inspired by the famous candy brand.

“Haribeuh it is not good in our opinion, neither for the big ones nor for the small ones”, write with humor the gendarmes of the department on their Facebook page. Cocaine and hundreds of euros in cash were also seized during this operation. For his part, the marketing director of Haribo France, Jean-Noël Michel, greeted with humor on France Bleu Gard Lozère “a nice sign of the brand’s notoriety and its attractiveness, including for young targets”. He then qualified by assuring that Haribo “strongly condemns” and that the company “cannot support the use of our notoriety for this kind of prohibited and harmful product”. He promises “legal action if we can identify the person at the origin of this hijacking”.

The traffickers are increasingly creative in their “marketing strategy”. In December 2020, for example, the Morbihan police officers seized “Dragon ball Z” drug sachets. In Nantes, last February, the drugs were in “Kinder surprise” packaging. And in October, bags bearing the effigy of Eric Dupond-Moretti, the Minister of Justice, were seized in Isère.