In 2018, Rihanna founded Savage X Fenty, an inclusive lingerie brand aimed at all body shapes, with sizes ranging from XS to 4XL. Six years later, the brand’s success is still there with collections that are always more original than each other. On the occasion of Valentine’s Day 2024, Savage X Fenty unveils a new ultra-sexy range. Exit red which is very often associated with lovers’ celebration, this year pink is king!
Since the Barbiecore trend invaded the planet last year, pink has appeared on all the pieces of our wardrobes, from coats to pants, suits and now lingerie. Bras, panties, thongs, bodysuits and even suspender belts, everything is there for a crazy Valentine’s Day… and for steamy nights all year round.
Once again, it is Rihanna herself who reveals herself in the collection’s advertising campaign and poses in particular in a fuchsia ensemble, she who has swapped her long brown hair for a new voluminous look with blonde highlights. The brand advocates body positivity and self-acceptance, we also find men in the campaign as well as an invitation to love yourself, whether you decide to wear lingerie for yourself or for someone another one.
Ruffle Luv Embroidered Unlined Demi Bra – €68.95
Ruffle Luv High-Rise Thong Panty – €32.95
Wallflower Bustier – €89.95
Luv Language Boxer Briefs – €36.95
Ruffle Luv Underwire Brief – €89.95
Sparkle Puff Cut-Out Bikini Panty – €32.95
Savage Not Sorry Underwire Teddy – €89.95
See Thru U Garter Belt – €52.95
Link Up Lace Keyhole Crop Top – €52.95
I Dare Hue Mesh Bustier – €89.95
Luv Language Teensy Thong Panty – €27.95
Ruffle Luv Garter Skirt – €62.95
See Thru U Teddy – €68.95
Elisabeth Sall