Created in 2018, the brand Savage X Fenty – of which Christina Milian is also one of the ambassadors – continues to make noise in the world of fashion. After the launch of its cosmetics brand Fenty Beauty, then Fenty ready-to-wear, Rihanna is now a hit with her lingerie brand Savage X Fenty which had caused the buzz from its launch in September 2018. The ex of Chris Brown had in particular made a card during his first parade at the Fashion Week by using mannequins of all skin tones and possessing all kinds of measurements.
While Riri’s lingerie is currently only sold on the Internet, Christiane Pendarvis, co-president and director of merchandising at Savage x Fenty, recently announced via press release that the brand had plans to open physical stores in the United States and Europe by the year 2022. Even if the success is at the rendezvous for the brand which offers sizes ranging from XS to 4XL, Christiane Pendarvis has noticed that “fit and comfort are so important that some people don’t dare to buy online“. A sublime resolution for 2022!