ADISQ strongly welcomes the maintenance of the French-language music quota at 65%, while radio station owners were asking for a lower percentage. Next step ? The conclusions of the Senate’s study of Bill C-11,
This was decided by the CRTC on Wednesday as part of the review of its policy on commercial radio.
Especially since a recent study by ADISQ showed how traditional radio remains “the main tool for discovering music” for the public, recalls Ève Paré, vice-president of public affairs and general manager of the Association québécoise de the record, entertainment and video industry.
The CRTC also intends to review the calculation of quotas in English-language musical montages. As soon as a song clip is heard, it will now be categorized “on an individual basis”, regardless of the duration.
“It was a long-standing battle, underlines Mr.me Ready. It is estimated that we lost 10% of quotas like that. »
However, there will be additional consultations on the arrangements as well as on other elements of the revised policy unveiled on Wednesday.
The CRTC also announced a new quota for emerging artists (5%) and a new fund to develop Aboriginal music.
Overall, Ève Paré says she is reassured to see that the CRTC questions in its decision the argument of the radio owners according to which the quotas “are not in phase with the taste of the consumers”, since the algorithms of the platforms of listening guide users to certain content. “Promoting artists is important to the CRTC,” she notes.
For ADISQ, this is encouraging for the Senate’s ongoing study of Bill C-11, which aims to regulate streaming platforms, whose conclusions the music industry is eagerly awaiting .
“We want the platforms to finance and promote local content,” recalls Ève Paré.
On Thursday, Heritage Minister Pablo Rodriguez also criticized the time taken by the Senate to study Bill C-11.