Kraft has announced that the Peanut Butter Jar Bears are “retiring.”
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In a tweet shared on Tuesday evening, the American food giant said the bear cubs were “ready for another chapter” after 60 years of loyal service.
“Please share your best wishes to Crunchy (Crunchy) and Smoothie (Creamy). It’s their last day at Kraft Peanut Butter,” reads the message shared on the brand’s social media.
No indication has been given on the possible replacement(s) of the iconic bears.