Réno-Dépôt will soon be a thing of the past in Quebec. More than fifteen hardware stores that operated under this brand will become RONA+ starting in the fall.
“These conversions represent a significant investment in our network and will make RONA our unique emblem among our retail customers from one end of Canada to the other,” Andrew Iacobucci, president and CEO of RONA, said Friday in a statement. This is another important step toward realizing our vision for RONA’s future. It will help us become the best home renovation retailer in Canada.”
The stores in Anjou, Boucherville, Beauport are part of the list of those which will change their identity.
At the beginning of the year, the company announced, as part of a pilot project, the conversion of three stores in Quebec: in Gatineau, Charlemagne and Sherbrooke. RONA had not hidden its intention to continue the movement.
In November 2022, the Lowe’s renovation chain announced the sale of all its Canadian activities, including the RONA and Réno-Dépôt brands, to the New York private equity firm Sycamore Partners, for a cash sum of US$400 million and a deferred consideration calculated on future return.
Since then, RONA has begun converting its fifty Lowe’s stores located outside Quebec into RONA+.