Each of the appearances of the singer creates the event. Adored by her fans, now famous all over the world, Aya Nakamura now becomes an ambassador for various luxury brands. Seduced by her multicultural origins, by an assertive personality, always daring, Lancôme made the French star its new face. A collaboration that seems to seduce Lancôme as much as Aya Nakamura.
An artist embodying positive beauty
Model of a whole generation, Aya Nakamura is a committed singer. Discovered at only 23 years old with her title “Djadja”, she has never ceased to get noticed, multiplying hit songs. With her outspokenness, with her unique style, she embodies the revival of the French music scene. It is also her personality that makes her an icon for many fans around the world. Talented, sure of herself, she is appreciated for her positions as for her strong temperament. The artist also advocates a positive and inclusive beauty. This extraordinary success does not fail to challenge the brands, seducing them from all points of view. The proof ? Lancôme has now just signed with the singer, thus bringing her into the very closed circle of the muses of the L’Oréal group.
Mascara, perfume: more inclusive care and products
Encouraging women to assert themselves, to surpass themselves, Aya Nakamura embodies modernity. Exit beauty standards or injunctions! All silhouettes, all styles are encouraged here. A rejuvenation appreciated by Lancôme to highlight its skincare or make-up products. The brand is now counting on this extraordinary pop figure to carry its bestsellers. It will therefore not be surprising to see Aya Nakamura in the next Lancôme campaigns, both to promote perfumes and skincare.
The opportunity for you to rediscover the brand’s flagship products. In terms of perfumery, La Vie est Belle and its scent of patchouli has become an iconic fragrance. On the make-up side, Hypnose mascara, the brand’s true best-seller, or daring eyeshadow palettes, such as the shadows in the Hypnose range, are the indisputable references for an intense and glamorous look. Face and body care are not left out with the Lancôme Advanced Génifique day cream or the Nutrix Royal lipid-replenishing body care for dry skin.
An exclusive documentary soon on YouTube
Icon of the new generations, Aya Nakamura imposes her style at the heart of this unprecedented collaboration. In addition to the traditional advertising campaigns on television or on glossy paper, a documentary film is planned. Unveiled soon on the YouTube platform, it promises to give you some secrets and exclusives behind the scenes of the singer’s work. Born from the collaboration with Lancôme, it follows Aya Nakamura during the creation of her new album DNK (released on January 27, 2023) and until her series of concerts at the Accor Arena scheduled for the end of May 2023.
The most listened to French-speaking artist in the world, Aya Nakamura has now become an ambassador of choice for the Lancôme brand. Embodying girl power through and through, she allows the cosmetics brand to rejuvenate its image and show more inclusiveness. A bet that seems to delight both parties.
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With Digital Content Expert