American rapper Usher, star of the early 2000s known for his R&B hits, will headline the halftime show of the next Super Bowl, the high mass of American football, the championship organizers announced on Sunday and the singer.
Usher takes over from Barbadian megastar Rihanna, who delighted the audience last February in Glendale, Arizona, for one of the most followed shows in the world.
This time, the singer of U got it bad, My Boo, Yeah And Love in this club will try to set the stadium on fire at halftime of the 2024 Super Bowl on February 11 in Las Vegas, the gaming capital which since 2020 has had a club, the Raiders, in the American football championship (NFL).
“It’s the honor of a lifetime to finally be able to sing at the Super Bowl. I’m already impatient at the idea of presenting the world with a show like nothing has ever been seen before,” said the 44-year-old singer, one of the most popular American artists since the beginning, in a statement. from the 2000s.
Since 2019, the Super Bowl halftime show, one of the flagship events of American popular culture, has been produced by Roc Nation, a company founded by rap star Jay-Z.
In addition to Rihanna, Shakira, Jennifer Lopez, Shakira, The Weeknd and a host of hip-hop artists including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, punctuated the last Super Bowls.
The most watched annual event on American television, the Super Bowl is crucial for the advertising industry, with 30-second spots costing millions of dollars.
A year ago, Apple Music, the computer giant’s subsidiary, ousted Pepsi as the main sponsor of this event. The NFL and Apple Music have not disclosed the amount of this “multi-year” contract, but American media have put the sum at $50 million.
In the past, the biggest stars have taken to the stage like Michael Jackson, Prince, U2 or Madonna.