Ram has just launched a program called “Ram Revolution” to invite consumers to help it design its first-ever all-electric pickup truck, which is expected to hit the market in 2024.
“Launched as a brand in its own right in 2009, Ram revolutionized the pickup truck segment for the first time and intends to do so again with the best electric pickup trucks on the market,” said Mike Koval Jr., Ram’s Chief Executive Officer. Our “Ram Revolution” campaign will allow us to engage closely with consumers, gather valuable feedback, fully understand their needs and preferences, and then address their concerns so that the Ram 1500 Electric becomes the best electric pickup truck on the market. Marlet. »
Through the new RamRevolution.ca portal, you can learn more about Ram’s electrification philosophy, receive development updates and even participate in discussions that will guide designers and engineers.
While making this announcement today, Ram shared the two drafts you see here. One is very sketchy, giving only a glimpse of the silhouette and the possible signature of the headlights at the front.
Photo: Stellantis
The second more clearly shows the STLA Frame EV chassis – one of the four platforms for electric vehicles that Stellantis is preparing – with the battery which should have a capacity of more than 100 kWh and provide almost 800 kilometers of autonomy (according to the WLTP standard ).
In addition to an electric pickup truck, Ram plans to launch an electric ProMaster van. Both models will arrive long after the Ford F-150 Lightning and E-Transit, but better late than never, shall we say. Koval explains the company’s delay by a concern to see what the competition offers and then to do better, going “beyond what our customers expect. »
Regarding the design, the big boss of Stellantis, Carlos Tavares, said last summer that he wanted something futuristic, but that the “wow” aspect is not the only thing that matters, referring to the Tesla Cybertruck. “We’re not going to stray from our traditional customers who are looking for convenience and capabilities to work with,” he admitted. We understand that they have specific practical needs—payload, towing, space—and we’re not going to forget that. We have the opportunity to see what others are doing and possibly beat them. »